denise: Image: Me, facing away from camera, on top of the Castel Sant'Angelo in Rome (Default)
Denise ([staff profile] denise) wrote in [site community profile] dw_news 2009-05-07 08:26 am (UTC)

We thought about it, took a look at the numbers, took a look at the latest poll in [ profile] paidmembers, and decided to make the gamble that the people who'd be paying us just to create a style would likely also be the type who'd buy one month of paid time at $3 and then let it lapse. Looking at our numbers from the first week post-launch (which we'll be posting more about in [site community profile] dw_biz as soon as we get our better stats module committed), we decided that even if half of the people paying us $3/1 month were doing so only to customize (not to create an account without an invite), it wouldn't seriously impact our bottom line.

Basically, we're gambling that the benefit we'd gain from people being happy that they could completely customize their journal here (thus making them more likely to want to fiscally support us down the line) would outweigh the potential loss of revenue.

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